About Us.
EXECUTIVE SUMMARY
INTRODUCTION
The world and its high demand for excellent delivery of goods and services in addition to increase in population has made it necessary to preserve and deliver what we eat and drink on demand whiles maintaining the highest quality of product content. Not all, time has become of the great essence more than ever, to allow for our total dependence on the preparation of fresh food and drinks. The economic template on which the world is operating makes it inevitable that the gap to fill in the life of citizens especially the working class is the provision of ready to eat quality meals and beverages
The evidence of this undeniable fact is the spring up of local and International fast-food chains and convenience shops to bridge this gap.
To overcome this challenge in the medium to long term, Viva – Life Limited is poised to ensure that quality affordable food and beverages are available at the convenience of consumers.
THE COMPANY
Viva -Life was a sole proprietorship until November, 2017 when it was incorporated into a limited liability company to mainly undertake agro – food and beverage exploitations and the distribution of its own products and imported quality foreign goods in the West African Sub region starting from Ghana since the year 2003 until it’s birth as Viva Life in 2014. It is under the directorship of Mr. RICHARD FRIMPONG ANSAH, an entrepreneur.
THE AIM OF VIVA -LIFE LTD
To become the most efficient continental food and beverage production and distribution company in West Africa starting with Ghana in the next 10 years.
To this end, we are developing the necessary infrastructure and network necessary to facilitate the accelerated realization of this aim with marketing and sales activation already started in Togo, Benin and Burkina Faso .
The idea is to make every product we deal in available in every home in our territory of operation.
TRADING PRODUCTS
ALOE VERA KING is the world # 1 brand controlling 75% of the world market share of Aloe Beverages.
ALOE ORGANIC This premium EU,KR and USDA Certified organic products
ALOE FARMER’S This is a non-organic based aloe beverage
VITA VERA WATER is a product with great potential to be marketed alongside Aloe Vera King to be in every home by the seventh year. Currently only (1) one competing brand of it kind (VITAMIN WATER) has been found in Max mart supermarket.
RICE MILK – This product is new to the whole country with no related competitive product. Though it is new, development of the product is very encouraging.
SUPPLIER: OKF CORPORATION OF SOUTH KOREA: Under this we are the sole
Agents for the brands above in Ghana and West Africa Sub Region.
FRESHER DRINKS
Fresher is a lifestyle drink with additional health benefits that is doing well on the market right on it arrival on the shelf. The exciting response and acceptance of it makes it a potential star product in its category of drinks on the market in the nearest future.
FORTUNA DRINKS
BUSINESS LOCATION AND STAFF
Viva – Life Ltd has been has 2 operating offices in Accra and Kumasi. In Tamale, we have appointed a distributor after developing the market in the three northern regions. This approach is currently being pursued for Kumasi and Tarkoradi where we have wholesalers and retailers.
Viva Life has about over 1000 direct retail outlets to which it sells directly in, in addition Pharmacies, hospitals and Clinics etc.
OFFICE LOCATION
The Accra office is located at Opposite Fridays Restaurant, Sakumono Estate, Tema
CUSTOMER SUPPORT
A customer care infrastructure including telephone and internet addressing system is available for all customer care matters.
MANAGEMENT
BOARD OF DIRECTORS
Viva -Life Ltd have a board size of 5 members. With a composition of the Chairman, the Managing Director, External / Independent member with a solid background in Financing, an independent member with experience in Marketing and a board Secretary.
MANAGEMENT TEAM
The Management Team comprise the Managing Director, Executive Director (Sales & Marketing), and Accountant
